17. THIS IS Erica Veldhuizen of Veldy's Artisan Cheese

OUR FAMILY’S RAW-MILK ARTISAN CHEESE SHOPPE MARKET

• My guest today is Erica Veldhuizen of Veldy's Artisan Cheese & Wine. Veldy's is located on Route 66 across the street from 918 Coffee. Veldy's offers its cheese shoppe market, its charcuterie boards, and catering. 

WHAT WE DISCUSS

• Erica and I discuss her early life growing up in small-town Dublin, Tx. She shares about her first date with the shy farm boy that would later become her husband Jared. She talks about Jared's family farm, the Veldhuizen farm. She shares about their journey of getting married and coming to Tulsa together. We hear about the tragic news of Jared's cancer diagnosis and his determination to press on with the vision for their cheese business. Erica talks about the difficulties of the beginning days of the business while also dealing with Jared's chemo, and raising their little girl. She shares about losing Jared on December 18th, 2020. She mentions her appreciation for the support from the local community and the important lessons that she has learned about mental health. At the end, she shares about the necessary pivot that Veldy's is making this year called "the Big Switch."

www.veldystulsa.com
www.instagram.com/veldystulsa/

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